Draig Therapeutics
year : 2026
A new website designed to match the cutting-edge and visionary ambition of a pharmaceutical company delivering life-changing treatments for Major Depressive Disorder and beyond.
view projectkarli vare
digital designer crafting clean, thoughtful experiences and media. based in nyc.
Next Century Spirits
year : 2025
A website redesign fueling a bold, science-meets-craft visual identity for a spirits company.
Simple Steps Fertility
year : 2025/2026
Strategic social content and creative marketing to help a Los Angeles based surrogacy and egg donation agency expand their reach.
Freshpet
year : 2025
A veterinarian-focused landing page that equips practitioners with clinical guidance for recommending Freshpet across a range of patient dietary needs and health conditions.
hi, I’m Karli!
I’m a designer focused on crafting thoughtful digital experiences across web, marketing, and social media. I’m especially drawn to digital storytelling and capturing emotional states through branding and expressive design. My work balances minimalism with a playful edge, creating experiences that feel clean yet human. With a background in front-end development, I approach design with both creativity and technical awareness. Understanding how things are built has made me a more strategic designer and a self-proclaimed “troubleshooting queen” who isn’t afraid to dig deep (even if that means finding a YouTube video with 10 views) to master new tools and solve complex problems. While I primarily focus on digital, my experience in publishing design, including yearbooks and magazines, has given me a lasting appreciation for print and tactile media as well. Outside of design, you can find me outdoors, at the yoga studio, or documenting my knitting/crochet brand on TikTok as @claret_studio.
