Freshpet

About the Project

year : 2025

Freshpet dog food needed a landing page that could speak credibly to clinicians, not just pet owners. Brought in as a first-year designer at Digital Surgeons, I designed a product applications page for Freshpet Vet that made it easy for veterinarians to find what they needed: structured case studies showing Freshpet food in real patient scenarios, video testimonials from fellow vets, and tailored product recommendations tied directly to clinical use cases. The result is a page built around trust and clarity, one that positions Freshpet as a genuine resource in everyday patient care.

Deliverables:

  • Copy Doc Drafting
  • Figma Wireframes
  • Figma Mockup
  • Figma Prototype
  • Developer Handoff

Credits

My Role:
Lead Web Designer
Agency:
Digital Surgeons