Case Study Hero Image

Simple Steps Fertility

Category

Strategic Social Content

Creative Marketing Design

Year

2025

Challenge

How can Digital Surgeons help Simple Steps Fertility, a Glendale-based surrogacy and egg donation agency in Los Angeles, recruit more surrogates and expand their reach while working within their existing branding?

Context

Simple Steps Fertility is a surrogacy and egg donation agency based in Glendale, Los Angeles. They partnered with Digital Surgeons, where I was in my first year as a designer, to help recruit surrogates and expand their reach. Working within the agency’s existing brand system, our team found strategic ways to increase visibility and connect authentically with potential surrogates.

Description

Action

I designed content and assets across multiple channels and that would increase Simple Steps Fertility’s visibility and support surrogate recruitment, including:

Paid Advertising — Designed a suite of ads, including general awareness campaigns and event-specific promotions.
Strategic Organic Content — Created posts and short-form content for TikTok, Instagram, and Facebook.
Event Support — Designed and built a WordPress landing page for a San Diego meet-and-greet event, creating a hub for information and direction to the Eventbrite page.
Video Branding — Produced YouTube intro and outro animations, strengthening the agency’s professional presence across video content.
Print Collateral — Designed brochures in InDesign to inform prospective surrogates and egg donors and equip doulas and fertility clinics with a shareable and trustworthy resource.

Description

Description

Description

Impact

The multi-channel approach delivered measurable results that exceeded expectations and set Simple Steps Fertility apart in a competitive space.

Organic Growth Grew TikTok following by 157% in under one month through a strategic short-form content approach.
Event Success — Paid ads for a local surrogacy meet-and-greet reached 28,444 people and drove 817 clicks in under three weeks.
Efficient Media Spend — Achieved an exceptionally low $0.44 cost-per-click for event paid ads, outperforming the industry benchmark of $1–$3.